SnapApp created a great example of what an interactive infographic looks like. Eye candy is what this infographic is all about!Īn interactive infographic consists of graphs and charts, while also adding in dynamic elements that can include pop-ups or questions. This type of infographic will work best when you have a text-heavy article making it visual will ensure that you grab and keep your reader's attention. Millennials now show an average attention span of eight seconds, beating the Gen Z that boasts one of 4 seconds.” In an article done by Sliice, Catherine Oaks says: “According to a study done by Microsoft, the average human being has an attention span of eight seconds. The approach makes it easier for the reader to work through the article instead of spending too much time reading the content. A visual article infographic consists of a lot of visuals relevant to the content of the article. This infographic type allows a writer to make their article visual instead of relying on heavy text. ![]() For example, you can use this infographic when deciding whether to adopt a pet or not or where to adopt a cat or dog. The best time to make use of a comparison infographic is when a head-to-head study is done between two topics that are similar to one another. A comparison infographic allows the reader to see the pros and cons, or the similarities and differences, between the topics that are being compared to one another. This type of infographic compares and contrasts two or more different topics. This will ensure that your readers have a great experience when reading this information, because it is clear and simple. Readers have the option to only read the subheadings or to read all of the content for a deeper understanding. List-based infographics work best when you want your readers to take note of important content, but the format still allows them to skim through it. A list-based infographic focuses on content that needs to be read in a specific order - for example, a list of steps that you need to follow to reach a certain end goal. This type of infographic consists of content in a list format. Without further ado, here are seven types of infographics and when to use them: Infographics, when used correctly, are an excellent way to get people to read important content much faster. Or if you want even more infographic inspiration, subscribe to our newsletter for tips and trends right there in your inbox every week.Knowing when to use which type of infographic is a beneficial skill to have because using the right infographic will ensure that your readers will better understand your information. Browse through our customer stories to see what cool infographic ideas other Infogram users have come up with. No design or coding skills are required.Ĭontent created by Infogram users has been viewed 1.5 billion times, so there's plenty of inspiration to choose from. Simply put, they will turn a large amount of information into easily digestible pieces of information, providing a quick overview and raising awareness about the topic.Īt Infogram, we've created an easy-to-use tool that helps anyone create beautiful data visualizations in minutes. Infographics can make even the most complex ideas stand out. Even if the content you want to convey is data-rich, visualizing the story will make it more interactive and easier to educate and inform your audience. ![]() They help you communicate your ideas in a concise, engaging, and visually compelling way. Since this dataviz format is visually unique and creative, it often grabs (and keeps) the viewer's attention. The best infographics usually combine elements such as text, images, icons, charts, diagrams, and even videos and present the information quickly and clearly. This interactive data visualization format has become incredibly popular over the last decade and has increased data literacy in fields such as: An infographic (or information graphic) is a visual representation of information, data, or knowledge.
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